There are podcasts, and then there is a PRodcast™ ... the marriage of PR (public relations) tips + podcast. The December episode features special guest BOB PEASE (above), president of Write-Way Independent Writing Services, and former Sr. Editor with Lightwave Magazine.
Bob discusses how white papers have changed ... the importance of contributed articles ... what companies do that really upset editors during trade show meetings ... criticizes the way some news releases are written ... and discusses things he thinks PR and in-house marketing staffs could do better.
New episodes are usually posted the 1st and 15th of each month, but because of the holidays, there will only be one episode for December.
The Manning Group is a southern California technology-based public relations firm at www.ManningPR.com, and would be happy to answer any questions you may have about working with them and adjusting your PR program. Or if you have suggestions for future PRodcast guests, comments or criticisms, just email Bruce@ManningPR.com.
