PRodcast™ with Bruce Manning

PRodcast™ with Bruce Manning - May 1, 2007

May 04, 2007 09:56 AM PDT

A PRodcast™ is the marriage of PR (public relations) tips + podcast, combined with a little bit of entertainment and chit-chat.

Our special guest for May is CRAIG MATSUMOTO (above), West Coast Editor for LightReading.com, the internationally acclaimed site on all things in the optical/telecommunications industry. Craig discusses some pet peeves in working with PR/marketing folks in the optical industry, discusses twhat you can do to become more effective in working with editors, and much more.

The Manning Group is a southern California-based global technology public relations firm, and would be happy to answer any questions you may have about working with them and adjusting your PR program. If you have suggestions for future PRodcast guests, or simply want to make a comment, just email Bruce@ManningPR.com.

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Podcast Summary

The Manning Group (TMG) CEO Bruce Manning talks about several topics on his mind these days.

First of all, Bruce briefly chats about his impressions of SEMICON West in San Francisco in mid-July, and what he saw. And also about chance meeting he had with a dedicated PRodcast listener from Spain ... who was visiting the US and recognized Bruce while he was strolling around the famous Pier 39 after the trade show.

Another topic this month is his urging for all listeners who do trade shows to think "outside the box" when displaying your products or live demos. You need to have differentiators, and if your product really is so different, then find a way to prove it in a unique way.

For newcomers, a PRodcast™ is the marriage of PR (public relations) tips + podcast, combined with a little bit of entertainment and chit-chat. The Manning Group is a southern California-based global technology public relations firm, and would be happy to answer any questions you may have about working with them and adjusting your PR program. If you have suggestions for future PRodcast guests, or simply want to make a comment, just email Bruce@ManningPR.com.

TO LISTEN - Click the "Play" button below, then click "Play" again on the PRodcast page ... OR ... you can always listen to this series on iTunes (PC or Mac), subscribe to it on that site (it's free), and automatically be notified when the next episode is posted.

About Bruce

Bruce Manning

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The father of four amazing daughters (one in the Peace Corps in Ukraine, one going for her Doctorate in upstate NY, one a senior at Arizona State University, and my youngest is a freshman at Northern Arizona University). I enjoy life in southern California and being at the ocean, surfing, and playing Texas Hold 'Em poker. I will also occasionally pick up my guitar and fiddle around. CEO of The Manning Group, Inc (www.ManningPR.com), Bruce's numerous years of working in both public relations and as a broadcaster (TV reporter and radio news anchor) in Los Angeles, his business background of almost a decade on Wall Street, and his sense of humor will hopefully make this an enjoyable series for you to subscribe to. New episodes are posted the 1st of every month.

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